According to IMARC Group’s latest report, titled “Fashion Influencer Marketing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global market is expected to exhibit a CAGR of 37.87% during 2022-2027. Fashion influencer marketing stands for the promotion of fashion apparel and goods via online social media platforms. Fashion influencers are experts or individuals with a dedicated social media following. On their channels, they post fashion-related content and endorse products, events, fashion shows, apparel, jewelry brands, cosmetics, etc. Fashion influencer marketing involves creating relevant content for the subscribers and followers to build conversations around brands or products. The service providers offer different marketing solutions, including product search and discovery, analytics and reporting, campaign and influencer relationship management, workflow automation, fraud detection services, etc.
Fashion influencer marketing refers to the promotion of fashion apparels and goods through online social media platforms. Fashion Influencers are individuals and experts with a dedicated social following that create content related to fashion and endorse products, fashion shows, events, apparel, cosmetics and jewelry brands on their channels.
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Significant growth in the fashion industry, along with the proliferation of social media platforms across the globe, represents one of the key factors creating a positive outlook for the market. Influencer marketing enables fashion brands to effectively promote their products and reach a broader audience base using innovative marketing and campaigning strategies, such as polls, comments and direct messages to gain meaningful insights about the consumer demands. Additionally, the adoption of social search engine (SSE) and social search optimization (SSO) tools is acting as another major growth-inducing factor.
Fashion Influencer Marketing Market Trends:
The expanding fashion industry, along with the increasing number of social media platforms, is primarily driving the fashion influencer marketing market. Moreover, this marketing further allows fashion brands to effectively promote their products and reach a wider audience base through several innovative marketing and campaigning strategies, such as polls, comments, direct messages, etc., to gain meaningful insights regarding consumer needs. Additionally, the escalating adoption of social search engine (SSE) and social search optimization (SSO) tools is also helping companies and influencers in enhancing digital media content, thereby maximizing their organic reach. Furthermore, the growing integration of various e-commerce websites with social media platforms is also expected to propel the global fashion influencer marketing market over the forecasted period. Looking forward, IMARC Group expects the global fashion influencer marketing market to continue its robust growth during the forecast period (2022-2027).
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- AspireIQ Inc.
- Hypr Brands (JuliusWorks Inc.)
- Izea Worldwide Inc.
- Socially Powerful Media Limited
- Speakr Inc.
- Upfluence Incorporated.
IMARC Group provides an analysis of the key trends in each sub-segment of the global fashion influencer marketing market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on influencer type and fashion type.
- Beauty and Cosmetics
- Jewelry and Accessories
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
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Key highlights of the report:
- Performance (2016-2021)
- Outlook (2022-2027)
- Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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