Your company logo is the face of your brand. It’s the first impression people get of your business. A solid, professional logo can enhance your company’s image, elevate brand recognition, and help sell products and services.
Looking for a unique and memorable logo that reflects the values and style of your brand? Then you’ve come to the right place. We build custom logos that are tailored to fit your brand or business. From brand identity creation to graphic design and web page development, we create customized solutions for all our clients’ needs. Your logo is one of the single most important investments you’ll make in your company. It can be the difference between success and marginal success.
What is a Logo Design?
Branding is essential to any business, and a custom logo design is an important part of any company’s outward appearance. A logo is a visual symbol representing the essence of what a company or organization stands for, and often it’s synonymous with the brand itself. When you see the logo, you think of that brand. Creating a logo can be crucial in helping a business earn recognition in its market.
You must remember that logos represent your company, so you must do your research and choose the one that best suits your brand. Think about everything you want your business to stand for, then try incorporating those ideas into your logo design. Once you’ve got some ideas down, you can refine them into something more specific and start looking for a designer who suits what you’re looking for.
Who Can Create a Custom Logo Design
A designer will help you create an image that captures the essence of your brand and gives it life visually. It will also help push people toward recognizing your business as one they can trust.
A good designer should be able to take all the information you’ve given them about what your company does and create something custom-made that reflects exactly who you are.
Custom Logo Design and Traditional Logo Design
When you think of a logo, you probably imagine the symbol representing a company or organization. Logos are used in various ways, from embroidered patches on uniforms to embossed lettering on business cards to the colorful image that marks your favorite ice cream shop. They may be simple or complex, but their purpose is always straightforward: to represent the company and give it a recognizable identity.
“So what’s so special about custom logo design?” you might ask.
The difference between standard logo design and custom logo design lies in how each one is developed: custom logo design is created from scratch, fully reflecting the personality and goals of the client, whereas standard logo design is based on stock images that are modified to fit a client’s needs.
A logo is your business’s first impression to clients, customers, partners, and other stakeholders. Getting a custom logo design crafted will ensure that you are standing out from the competition.
Why a Custom Logo is Important?
Did you know that a lot of brand logos have been customized? You may have noticed some famous brands’ logo designs are unique and not like others. Even though they have the same meaning, they have different styles and shapes. In reality, it is because they are all custom logo designs.
For example, Starbucks’ logo design is a common coffee house logo for people to recognize worldwide. The most noticeable feature is their “S” shaped logo design.
What makes Starbucks’ logo design special from other coffee companies? The seagulls inspired their designers in Seattle, where the company was founded. They took a pair of gull’s wings as an inspiration for their custom logo design. The “S” shape represents a seagull and how the drink combines its two main ingredients: coffee and milk.
Because Starbucks’ custom logo design is so unique from other companies, it gives them advantages in business operations:
- it easily attracts new customers
- it helps them become more recognizable
- it makes them stand out from their competitors
- it makes them look professional
- it helps in building their brand awareness; -it can be used as a marketing tool.
Why You Should Choose Us?
Brands Design is a company that designs custom logos. We know how important organization logos are to businesses and organizations because they capture the essence of a product or service and act as the mascot for what they represent.
A custom logo design can help you create an identity for your business or organization, promote awareness and increase sales. The right visual image can significantly affect how well your target audience perceives you.
A logo design is a great marketing tool because it’s cost-effective, doesn’t require much effort on your part, and can be used in print and online media on everything from letterhead to social media icons. A logo design has the power to connect with your audience immediately, which is why it’s so important to have one that looks professional from the very beginning.
With over 20 years of experience designing logos for small businesses and large corporations alike, Brands Design knows what works best for businesses and organizations of every size and industry. Our graphic designers will work with you to develop a logo design solution that builds lasting recognition for your brand and ensures that you meet your goals regarding exposure, sales, and beyond.
How We Design your Customized Logo?
1. Evaluation of the brand
The initial step in the logo design process is to evaluate the brand. This requires you (the client) to research on your own, based on what you already know about your business and its products or services.
You will also want to consider any changes you feel should be made to your existing logos, such as a possible new color scheme, a change in font styles, or even a new tagline. Thorough research is an important part of a successful web design project. Taking some time to plan and research your project will make the design process go smoothly.
2. Research the industry
The second step in designing a custom logo design is usually research. You need to understand what other people in the industry are doing, see popular trends and styles, and work out who you want to be as a brand. If you get stuck at this stage, it’s unlikely that you’ll have any great ideas later on.
The best way to research is by looking at other brands’ work:
- What is their logo?
- What colors do they use?
- What fonts do they use?
- Where do they place their logo on their website?
- How do they style their logo on their social media channels?
- Do they include icons or images with their logo?
- Do they have animated versions of their logo that people can click on?
These are all important questions to answer, even if your brand won’t be doing any of these things.
Take note of the things that you like and the things you don’t like. If there are things that you particularly like from another company’s branding, try to figure out why. Are the colors dramatic but not too over the top or childish? Is their logo simple but still memorable? Does it make sense for them to have a certain font with a color scheme, or does it seem random and slapped together?
3. Make a list of where to use your logo
Any good custom logo design will start with a brainstorming session with the client to develop a strategy for the design. The first step is to list where the logo will be used, which should include all potential venues.
If there are different audiences for which you want a slightly different look, have them in mind when making a list. It may be easier to make these decisions after looking at some samples of logos from other organizations.
Next, think about what your audience is expecting from your logo. If your organization is associated with creativity, an artsy and free-spirited logo might work best, but if it’s instead about precision and detail, you might want something more structured and traditional.
If possible, try to narrow the list to a few choices before proceeding with any custom logo design work. This will help ensure that your final decision meets all your needs while being unique enough that it won’t be mistaken for someone else’s brand or style.
4. Sketch a variety of logo concepts
For any brand, logos are the central identity of an organization. A logo reflects an organization’s values, mission, and public perception. A well-designed logo can have a significant positive impact on a brand’s success.
Many companies seek to create a new logo for their business or redesign their existing logo; some even hire us to design a new custom logo for them.
A brand identity comprises a logotype (or wordmark), symbol/icon, and color palette. A custom logo design for clients usually begins with research around these components. We begin by learning about the client’s current branding, the business’s target audience, and how they want people to perceive them. Once we’ve gathered all this information from our clients, we start brainstorming concepts based on this information.
One of our designers will come up with several different concept approaches—this could be as simple as sketching on paper or as extensive as creating digital comps (computer-generated concepts) using design software like Adobe Illustrator or Photoshop. In some cases, we’ll create multiple versions of each concept to test which one works best for our client.
5. Create digital drafts in vector software
Our company does many custom design work from logo design to website development. One of the things that we pride ourselves on is our ability to produce amazing results in a very short amount of time. Clients are often amazed at how quickly they can receive a finished product when they choose us to handle their project.
It’s not that hard, but it requires that you know what you’re doing and has the right tools. Using vector software is the basis for getting quick results with a logo design or other types of graphic design. This software allows you to create digital drafts without drawing every single line by hand, which would take hours and hours. Instead, you can create a logo using these types of programs in just minutes.
We love using vector software because it saves time and produces amazing results. Our clients have been incredibly impressed with the results we’ve produced for them using this program. Rather than spending weeks creating logos by hand, we can turn around a great result overnight with this software program and get it printed on merchandise the next day! It’s a process that our clients love because it saves them so much time and produces such high-quality results.
6. Refine your logo design with feedback
Designing a logo is a collaborative process. If you don’t provide feedback throughout the design process, our designers will assume that you like what they’re doing, which can lead to a heavily skewed logo. “If the client doesn’t have anything to say, we’ll be designing blind,” says Scott.
“We always make sure to ask clients for feedback at every step of the way,” adds Chris. “Even if it’s something like, ‘I like where this is going,’ or ‘This isn’t quite doing it for me.’ Any feedback helps us know what direction to go next.”
What we do: We refine your logo design with feedback. The process usually takes about 1–2 weeks and consists of several stages depending on your needs:
- Send a draft of the logo to you for review. You tell us what you like, what needs improvement, and what is missing.
- We make changes based on your feedback, send you a new draft, and wait for more comments.
- Once we have your approval, we will deliver the final files in vector format and any additional formats necessary (JPG, PNG, EPS).
7. Deliver the final product
The last step in the design process is to prepare and deliver the final logo files. Each of your options for getting a custom logo designed has its requirements for getting this part done, so be sure to double-check with the designer what you should send them.
Why do we face problems at the last step?
The most common reason designers and clients run into problems here are that the client assumes they can email over the files from their old logo and get a new one from them. They assume that all of the text, colors, and specifications will transfer over without any issues. This is rarely the case, as every logo design is different and needs to be custom-tailored to work with existing brand guidelines.
When you’re working with a designer, they need to know the specifications of your old logo (colors, text styles, and font type) so they can incorporate those elements into your new one. If you don’t have those details to give them, it’s going to cause delays in your design process.
If you’re working with someone remotely and not directly with a designer (like with many logo builders), you’ll need to send over any logos or brand guidelines you can access.
Benefits of Choosing Brands Design Custom Logo Design
Brands design custom logo design is one of the best agencies for logos and branding. Our team of designers has a wide range of experience in creating logos for various types of businesses, organizations, and personal blogs. We understand that logo plays an important role in defining the identity of your business or brand and creating strong brand awareness.
The impact of a logo on a brand’s success cannot be measured in terms of monetary value, but you can be sure that it is invaluable. The secret to effective logo design lies in how it can provide users with a sense of belonging. As such, we take pride in designing a truly remarkable logo for our clients—a logo that will be memorable to the target audience and define their brand identity effectively.
As we create custom logo designs for our clients, we emphasize quality by employing advanced graphic software and using appropriate materials for printing purposes. We also offer unlimited revisions until you are completely satisfied with the final design.
Yes, we understand that selecting a perfect logo from several designs can come off as challenging—but rest assured that we have a highly qualified team of professional and experienced graphic designers who are proficient in creating perfect designs for all types of businesses.
Our company does many custom design work, from logo design to website development. One of the things that we pride ourselves on is our ability to produce amazing results in a very short amount of time. Clients are often amazed at how quickly they can receive a finished product when they choose us to handle their project.