Podcasting is the process of creating and distributing radio and television-style audio or video files on the internet.
A podcast is the same audio or video file that is published on the internet with the option of a subscription. So, in this article, we have decided to talk about why podcasts are needed and are needed? To begin with, a podcast is a convenient format for getting information. Videos, photos – all these methods of obtaining information require time, concentration, and attention from us. A podcast frees our hands, or rather, makes it possible to absorb information without interrupting our affairs. This means that the podcast becomes another excellent platform for interacting with the audience for your business. Why? Yes, because! Interesting, everything that is unknown. Well, let’s not sing but rather analyze the advantages of podcasts and strategies to achieve higher podcast SEO Sydney ranking.
Benefits of Podcasts
- Perhaps one of the main advantages of a podcast is the rational use of your time. Agree, the world is big, there is a lot of information, so many exciting things around, but you have to go to work, go to the gym, and do many other things. Podcasts fit perfectly into our rhythm of life and make it possible to receive the necessary and exciting information parallel with others.
- Another advantage of podcasts is the convenient short format. On average, the duration of a podcast is 20-40 minutes. Agree, it is very convenient: you manage to listen to the complete “work” on the way to work.
- Another definite plus is the choice of podcast theme. And so, they pricked up their ears.
Ways to improve your Podcast SEO
Use SEO Tools
To drive traffic and improve your podcast SEO, it is important to learn SEO basics. Learning the methods of SEO and the various other SEO tools such as Google Analytics, SEMrush, Google Keyword planner, etc., can help you improve your podcast SEO. It will help you develop effective marketing strategies to drive traffic to your podcast. With SEO strategies, you can combine various other marketing strategies to make your podcast searchable and help you develop ideas for content that can uplift your podcast ranking on search engine results.
Organic Social Media
Social media plays a crucial role in improving your podcast SEO, and it is the most popular platform to make your podcast famous. It isn’t a new strategy, but it is something that every marketer suggests implementing into marketing strategies to make it a big success. Besides posting anything on social media, you can use this fantastic platform to promote your podcast on search engines. Live video, IGTV, or Facebook Messenger, Instagram stories, etc., are some ways to encourage your audience to listen to your podcast.
Social media strategies will also help you improve podcast rankings on various search engine pages. It’s also important to have a varied social media strategy and use the right social media platforms – not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest can generate a lot of traffic to your website.
Promoting podcasts through marketing strategies is one way to attract users to listen to your podcast, but we know customers are more likely to see and listen to what is suggested by others. Yes, it’s true! Word of mouth can do wonders. And for that, you need to please your customers and work with the most influential people to whom people follow.
Influencer marketing is on-trend these days, and marketers these days are relying on influencer marketing strategies to promote their products and services on various social platforms.
Email marketing is a great way to drive traffic to your podcast. When you publish a new podcast, you can advertise it to your subscribers and followers to get instant traffic on your podcast. It will help get repeat listeners on your podcast, help the audience reach traffic, conversion, and lead generation online. Other benefits of email marketing:
- Increase conversion rate.
- Attract more traffic to your podcast.
- Help engage your audience.
- Direct traffic to your website.
- Help achieve higher search engine rankings.
In order to drive traffic on your podcast, you need to achieve a higher ranking on search engine pages, and to get a higher ranking, you need quality backlinks. Creating high-quality backlinks on various high-authority websites helps you better rank on search engine pages. It will increase the credibility of your podcast and help listeners find your podcast on search engine results.
Media Coverage and Public Relations
This is a great way to promote podcasts and attract listeners, and it will increase the company’s brand awareness and increase traffic to your podcasts. They work together to promote podcasts on search engines.
- Ask people to share the information on social media.
- Create strong content.
- Include quoted content.
- Add multimedia like images, videos, infographics, etc.
Podcast SEO will Keep Loyal Listeners
To capture leads, you need to direct people to your podcast landing page with SEO. The goal of a landing page is twofold: to get your prospect’s email address by encouraging them to listen to the podcast and SEO will help you in that.